G2 Esports is a leading multi-game esports organization that competes at the highest levels of League of Legends, Hearthstone, and Counter Strike. The company partners with brands like Logitech and Red Bull to elevate gaming experiences for fans. They also sell merchandise that features their team logos and colors.
Founded by Carlos ’ocelote’ Rodriguez Santiago, G2 spent years battling in the lower tier Challenger Series before winning promotion to EU LEC in 2016. They finished the season as league champions and defeated Fnatic to win their first domestic title and qualify for Rift Rivals.
Founded in 2010
G2 esports is a venture-backed company that operates multiple teams across a range of esport titles. The company also collaborates with partners and creates entertaining content. It is headquartered in Berlin, Germany.
The current G2 roster includes Wunder in top lane, Jankos in jungle, Perkz in mid lane, and Hjarnan in the AD carry role. This lineup has proven to be one of the best in the world at combining explosive play with patient game management. Their style has garnered a massive global community, the G2 army, and prestigious partnerships with major brands like Logitech.
In Rainbow Six Siege, the team was known as G2 PENTA Sports until G2 acquired the full RLCS Season 1 PENTA roster in 2016. They became something of a flagship franchise for the scene when they won both splits and reached the grand final of the ELEAGUE Cup in 2017.
The next year, they dominated the European division and swept their playoff series against Fnatic to win their third domestic title. This led to them being invited to participate in both Mid-Season Invitational and the LEC Winter Major.
Organizes esports events around the world
G2 Esports is one of the largest esports organizations in Europe, fielding teams in League of Legends, Counter-Strike, Hearthstone, PUBG, Rocket League, and Vainglory. It also organizes events around the world. Its events attract tens of thousands of fans, and its merchandise sells well.
G2-Esports has also made investments in merchandising and social media technology. Its use of Emplifi and KAWO allows its team to quickly monitor social media content, including memes and banter, ad performance, and more. The data is organized through content labels, allowing the team to make quick and informed decisions about what works and what doesn’t.
Lacrouts plans to grow G2-Esports’ client pool to include brands outside of the gaming industry. He says the goal is to help clients understand how esports can increase brand value and reach their target audiences more effectively. The company has partnered with Ralph Lauren, Mastercard, Jagermeister, and Oakley. Its products include jerseys, hoodies, caps, and plush toys featuring the team’s logo.
Manages team rosters
After a rocky start to the season, G2 recovered and finished regular season in first place with a 15-3 record. They won all of their playoff games except for a series against MAD Lions, which they lost 3-1. They then beat Reason Gaming and Team Strix in the semifinals to reach the final against SK Telecom T1.
With a team full of star players, it’s important for G2 to make sure that all members are fully engaged. To achieve this goal, they use Streamcoi overlay management to automatically update their content on all streamers. This allows them to automatically upload rotating logos, intermission banners and social media links on one dashboard.
In addition to improving productivity, this strategy also increases player engagement and brand reach. G2 has used this approach to create esports assets that generate tens of thousands of social media engagements per month. This is a great example of how to leverage technology and player social media to increase brand reach, audience size, and revenue. For more details please visit moist esports
Hires talent
G2 is one of the largest esports organizations in Europe. Founded by former League of Legends star Carlos “ocelote” Rodriguez Santiago, it fields competitive rosters in League of Legends, Valorant, Counter-Strike: Global Offensive, Hearthstone, PUBG, Rainbow Six Siege, and Rocket League. Its sponsorships include household names like Ralph Lauren and Mastercard.
In the past, major organizations favored signing established teams instead of building their own, but G2 has managed to build its own lineup from scratch and compete at the highest level. Its recent addition of David "davidp" Prins completes the team’s top-tier roster, and it is currently considered the best in Europe.
G2’s social media team realized that they were spending a lot of time fielding requests from players for digital photos and game clips. This process took up to a day per team each month in lost productivity, and they wanted to free up their resources. So they built a tool to automate the workflow.